When Javier’s dad was diagnosed with diabetes, he discovered the hidden sugars in most sugar substitutes. This realization sparked his commitment to combat the food pandemic fueled by harmful ingredients like sugar and trans fats. Determined to create a healthier alternative, he found xylitol, a remarkable sugar substitute—expensive, but effective. Teaming up with Lorena, an expert in biorefineries, they developed a way to produce xylitol from agricultural waste through fermentation. Later joined by Isabella, a skilled food engineer, Creative Food Labs was born.